By Upkeep Media | July 26th, 2024

Due to Mesa’s high quality of life, low cost of living, access to desirable amenities, and warm weather all year round, the city has become incredibly popular among renters. If you’re thinking about investing in the Arizona real estate market, renting out your existing property in Mesa can be a very profitable long-term venture! 

By renting out your Mesa home, you can earn a steady passive income while also growing your wealth over the long term. To make building wealth through real estate more tolerable, finding reliable long-term tenants is key. To find long-term tenants for your properties, you must have an effective advertising plan!

In this article, our team will go over the best tips for successfully marketing a rental.

Tips for Advertising Your Rentals in Mesa

In the last few months, with additional rental supply coming into the market, attracting high-quality residents at top rents has become increasingly challenging. With so much competition, it can be difficult to make your Mesa home stand out from the rest. 

Luckily, a good advertising strategy can give you a much-needed boost. Here are some things you can do to advertise your Mesa rental successfully:

Address Your Property’s Curb Appeal

Addressing your property’s curb appeal is crucial when trying to rent it. First impressions matter, and a well-maintained exterior can attract more potential tenants. Enhancing curb appeal through landscaping, fresh paint, and clean walkways signals that the property is well-cared for, suggesting a higher quality living experience. 

a red house with a large green plant our front

This attention to detail can lead to faster rentals and potentially higher rental income. Additionally, it sets a standard for tenants, encouraging them to maintain the property’s appearance. Ultimately, investing in curb appeal not only boosts tenant interest but also adds value to your property.

Get Your Rental Property Ready

If your Mesa home is untidy or in need of renovations and upgrades, you may have a harder time landing qualified tenants. Before listing your property for rent, you should take the time to make the unit rent-ready by cleaning it thoroughly and conducting an inspection to determine whether any repairs need to be addressed promptly. 

Additionally, if you have the time and resources, you should consider giving your property a cosmetic upgrade. Even simple touches such as painting the walls and installing new fixtures can improve your property’s appeal. 

Take Quality Photos

Your rental listing should include quality photos of the property and/or a virtual tour. This will allow prospective residents to get a feel for the space and envision themselves living there. High-quality photos capture the property’s best features, highlighting its layout, natural lighting, and unique characteristics. 

This transparency builds trust and can significantly increase interest in the listing. By providing a comprehensive visual representation, you attract serious inquiries from individuals who have already developed a connection with the space, ultimately leading to faster and more successful rentals.

a professional photography camera is with a large lens

Create an Engaging Rental Listing

Nowadays, most renters look for rentals solely online. Creating a digital rental listing is, therefore, one of the best ways to advertise your home for rent. However, your listing should be clear and engaging to make your property stand out from the rest. 

Make sure to highlight your quality photos as videos as these will draw in prospects. In the accompanying description include the number of bedrooms and bathrooms, location, amenities, square footage, the unique features of the Mesa property, rent price, and your contact information. 

Set A Competitive Price

Once you’ve ensured that your property looks its best both in person and through online advertising, the final step is setting an accurate rent price. Charging too much for your Mesa rental can drive potential tenants away. On the other hand, undercharging can attract unsuitable tenants and limit your cash flow at the end of the month. If you want to attract tenants quickly while ensuring the profitability of your investment, you should set a competitive price. 

The best way to do this is by browsing rental listings for similar properties in your neighborhood. You can set fair and competitive rental rates by doing a thorough comparative analysis of local rent prices for properties similar to yours. It would help if you also considered partnering with a property management firm as they’re also well-versed in setting and adjusting accurate prices.

the words competitive pricing circled in red on a piece of paper

Advertise Your Property Online

Once you’ve drafted your rental listing, you should publish it across several real estate websites. This will allow you to reach a wider audience. Additionally, it’s a good idea to advertise your property on social media, and real estate forums. This will help you maximize the visibility of your listings and reach a wider pool of interested renters more quickly. 

Partner with a Property Management Company

Advertising a rental property successfully requires consistent availability to respond to inquiries, update online rental listings, coordinate maintenance and repair work, and conduct showings. A seasoned property management company can help with all of these. Additionally, they can help with screening tenants, collecting rent, and dealing with regular maintenance.

Bottom Line

Renting out a property in Mesa can be an incredibly profitable venture. However, the competitiveness of the rental market can make it incredibly difficult to find reliable tenants. However, if you follow the tips in this blog, you can rent your Mesa home more quickly and effectively!

If you would like help marketing and managing your rentals, reach out to our experts at Mark Brower Properties today! With extensive experience in proactive business management, we have refined our expertise to ensure your property is managed with the highest level of care and professionalism. Contact our experts today to learn more!