By Upkeep Media | September 24th, 2024

A key factor in the success of your rental business is ensuring resident satisfaction. In fact, keeping residents happy is one of the most overlooked opportunities in property management. Your residents should be viewed as partners and advocates for the proper care of the property. 

They’re also more likely to stay long-term, accept rent increases, communicate openly, and care for the property. Additionally, residents who get along well with others tend to create a harmonious living environment, reducing conflicts and making your property easier to manage.

To retain quality residents for the long term, focus on maintaining your rental property and fostering a positive living experience. By doing so, you not only protect your property but also secure a steady income. Read on to discover effective strategies for keeping renters happy and satisfied over time.

Reasons Why It Pays to Satisfy Residents

When your tenants move out often, you can dedicate the bulk of your time to creating ads and preparing your unit for property showings. This also means spending some time screening candidates. Retaining the best renters in your rental property is much more cost-effective. With the presence of excellent residents, landlords experience:

  • Stable rental income
  • More open communication 
  • Longer-term leases

a landlord speaking with two tenants

Strategies to Keep Residents For the Long Term

Happy residents become more loyal in the long run. You need to value your tenants by prioritizing their satisfaction. Check out the following tips to create happy residents:

Attend to Property Maintenance

When a renter contacts you regarding a maintenance issue, it is essential to prioritize the request and troubleshoot the issue. Maintaining the habitability of your rental unit is crucial, as your business revolves around providing clean and comfortable living environments.

Provide residents with an option to conduct a self-guided inspection. Using this method allows residents to conduct a thorough inspection on their own schedule without needing someone else in their rented property. This approach also helps reduce the likelihood of tenants needing to report issues and allows you to identify and address potential problems early on.

Additionally, renters considering lease renewal often assess your responsiveness to repairs and how efficiently you resolve recurring issues, making timely property maintenance a key factor in tenant retention.

Be Interested in Being a Good Landlord

Another crucial factor in encouraging residents to remain in your property is fostering positive landlord-tenant relationships. Tenants often prefer landlords who are approachable and responsive, as this facilitates easier communication regarding any issues they might encounter. To cultivate strong relationships, it is vital to be readily available 24/7 and responsive to your renters’ needs.

a landlord going over a lease agreement with two tenants

When a tenant reaches out, ensure you promptly answer or return their calls and respond to messages on time. Address any misunderstandings swiftly to prevent potential conflicts and always respect your tenants’ privacy. Regardless of how long a tenant has been with you, maintain politeness and fairness in all interactions. Consistent and equal treatment of all renters is essential for building trust and encouraging long-term tenancy. 

Additionally, checking in from time to time to ensure tenant satisfaction and actively seeking feedback can further enhance your relationship and demonstrate your commitment to their well-being.

Research Value-Adding Features

Before planning your property upgrades, it is essential to speak with a real estate professional to understand which features will add the most value for your residents. Key features that often enhance property appeal include:

  • New and durable flooring
  • Freshly painted interior and exterior 
  • Well-maintained outdoor areas 
  • Newly renovated bathrooms and kitchen  

a blue laundry room with a side-by-side washer and dryer

In addition to these features, consider incorporating modern upgrades such as energy-efficient appliances, smart home technology, and high-speed internet access to stay competitive. That said, whatever features you add, make sure that they lead to an increase in your return on investment. This means the upgraded features should result in reduced turnover and vacancy accosted costs and increased rent prices.

Be Proactive

Before a tenancy concludes, landlords should initiate contact with their tenants. A lease renewal period of 30 days is legally mandated for inquiring about the tenant’s interest in renewing the lease. That said, a 60-day notice is better as it provides more time to consider the tenant’s payment history, work notice history, and general attitude. 

Early communication also allows both parties to adequately prepare; landlords can begin advertising the property in advance if a tenant decides to relocate, thereby maintaining stable rental income. You should also make sure to have a contingency plan if the tenant takes no action during the renewal period.

Maintaining an appropriate rent price can also incentivize tenants to renew their leases. If residents express reluctance, reach out to understand their concerns and determine what adjustments or improvements might encourage them to stay. Open dialogue enables landlords to respond to tenant preferences and make necessary adjustments.

Go for Longer Leases

An effective strategy is to encourage residents to commit to longer lease terms by offering discounts on rental fees. For example, if lease agreements are currently renewed every twelve months, consider transitioning to annual renewals, or if they are renewed annually, consider extending to a two-year term.

While providing a rent discount or waiver may initially reduce profits, adopting this long-term approach can result in consistent rental income over an extended period. Additionally, minimizing vacancies helps to avoid the time and expense associated with frequent tenant turnover.

Bottom Line

A major factor in succeeding in your rental business is delivering happiness to your residents. If you require more support in this area, you also have the option of hiring Mark Brower Properties for professional resident and property management. Contact us today to learn more!